Wednesday, June 30, 2010

Wednesday Night Marketing News from Mediapost

Click & Read:

by Tanya Irwin
The newly independent carmaker, acquired from General Motors in February by Spyker Cars N.V. of the Netherlands, is celebrating its Scandinavian roots and heritage. The spot features a new tagline: "Move your mind." ...Read the whole story >>
by Aaron Baar
Of those who have already purchased an iPad, 90% already own one Apple product and more than half of them own two, according to the survey. And while those owners are mostly satisfied with their purchases, they aren't really generating any more buzz than for other products; 80% are talking about the products with their peers, and 69% say they would recommend one to a friend. ...Read the whole story >>
by Sarah Mahoney
Look out, national brands: Private-label sales are gaining on you in ways you'd never imagined. Thanks to high-quality generics from such chains as Target, Safeway, Kroger and Whole Foods Markets, SymphonyIRI reports that consumers are increasingly likely to buy these store brands -- and the more categories they dabble in, the more likely they are to be satisfied. ...Read the whole story >>
by Erik Sass
National CineMedia, one of the leading cinema advertising companies, has added another affiliate to its network -- Great Escape Theatres, which reach about 7 million consumers per year in the Midwest, Southeast and Mid-Atlantic regions. ...Read the whole story >>

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