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Beverages
by Karlene Lukovitz In its coming fiscal year starting in July, the brand will also be investing about $10 million in a new TV, radio and print campaign -- the first new traditional creative in about three years, reports Seidner. The brand will be using consumer research to choose between the two leading creative approaches under consideration. ...Read the whole story >>
Automotive
by Karl Greenberg
An Ad Club panel, led by Google automotive analyst Meredith Guerriero, who heads the auto industry practice for Google's East Coast operations, traversed a lot of ground on Tuesday in New York, from the importance of customization to the meaning of value to post-recession luxury customers. ...Read the whole story >>
Retail
by Sarah Mahoney "Throughout the recession, replacing home office furniture wasn't a priority for people -- they had bigger issues to deal with," Jason Shockley, an Office Depot spokesperson, tells Marketing Daily. "Now they're looking to replace damaged and dated chairs, and believe me, we are seeing some really sorry-looking seats." ...Read the whole story >>
Entertainment
by Aaron Baar
As people become more comfortable with mobile Internet devices, the number of mobile Internet subscribers will also increase 40% to 96.1 million, according to a PricewaterhouseCoopers report. As such, Internet advertising is expected to grow at an average 7.7% annually between 2010 and 2014, while video game advertising is set to grow at a 6.4% annual average rate. ...Read the whole story >>
Packaged Goods
by Tanya Irwin Dove Men+Care has enlisted Major League Baseball personalities for online videos and a sweepstakes to promote the men's skincare line from Unilever. The video series is themed "Journey to Comfort." The first 90-second video is from St. Louis Cardinals' Albert Pujols and premiered June 15. It will be followed on July 9 with an effort from New York Yankees' Andy Pettitte. ...Read the whole story >>
Automotive
by Karl Greenberg
Ford says it cut water use by 16% last year and became the first automaker to join a global program to help establish a water disclosure protocol for companies around the world. Other accomplishments Ford touts in the study include cutting CO2 emissions in 2009 model vehicles by 12% versus a 2006 baseline. The company says it is on schedule to cut CO2 emissions by 30% in vehicles by 2020. ...Read the whole story >>
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