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Technology
by Aaron Baar The Web videos are similar to the company's ads for Windows 7. "Where you see similarity, those are things that we think are core to Microsoft and the Microsoft brand," says Microsoft's Gayle Troberman. "One of the most powerful assets that we have is massively happy customers. Sometimes the best marketing we can do is when we have our customers talking about the product." ...Read the whole story >>
Research
by Karl Greenberg
Latinas with household income of between $50,000 and $75,000 have the highest rate of makeup usage. And Hispanics don't consume less makeup when they get older, as is the case with other ethnic groups. "Those between 50 and 60 actually use more," said Mintel's Leylha Ahuile. "But are beauty advertisers targeting older Latinas?" ...Read the whole story >>
Restaurants
by Karlene Lukovitz Denny's promoted the deal offers with a full-page, four-color ad in the May/June issue of AARP The Magazine to reach the magazine's 23.5 million subscriber circulation rate base. While the restaurant declines to discuss the cost, the publication's rate card lists a full circulation run, four-color full page at $532,600. ...Read the whole story >>
Pharma
by Tanya Irwin
Inspired by the tradition of blowing on a fallen eyelash to make wishes come true, three celebs will each lead a team of Latisse users from across the country who are challenged to raise more than a quarter of a million dollars for the nonprofit organization dedicated to granting the wishes of children with life-threatening medical conditions. ...Read the whole story >>
Automotive
by Karl Greenberg Writing an op-ed piece in Edmunds.com's Inside Line on Wednesday, U.S. president and CEO John Krafcik says the car's purpose is about more than generating retail revenue; it will be a major milepost in Hyundai's years-long march to legitimacy in the U.S. ...Read the whole story >>
Retail
by Sarah Mahoney
Now that retailers have spent much of the recession steadily pruning back the options they offer shoppers, a new study from the Nielsen Co. says they may be in for a rude surprise: More than half of U.S. shoppers say they'll switch stores if they notice a reduced product selection in consumer packaged goods. ...Read the whole story >>
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