Click & read:
Retail
by Sarah Mahoney
"In the U.S. especially, consumers are in a wait-and-see mode about the economy, and so they are weighing their green purchases very carefully," says Landor's Russ Meyer. "But we are seeing a breaking down of the old idea that a product can't be green and a good value at the same time. " ...Read the whole story >>
Beverages
by Karlene Lukovitz
The spots, initially airing in 60-second versions, are being seen in cable programming (such as "The Colbert Report" and "Mad Men") targeted to the craft beer-drinker core demographic of educated 25- to 32-year-olds. The customer base skews to men but there's a larger female fan base than is found outside the Northwest. ...Read the whole story >>
Telecom
by Aaron Baar Motorola is using June's designation as Safe Driving Month to launch an awareness campaign about hands-free communications while driving. The cornerstone of the "Get Smarter" campaign is a new Bluetooth headset that uses the company's new "Motospeak" technology, which reads the text messages to consumers in real-time, allowing them to keep their eyes on the road. ...Read the whole story >>
Automotive
by Karl Greenberg
Doug Clark, general manager of social media and marketing for Audi, tells Marketing Daily that the automaker worked with Speed Channel to offer live coverage of the race for the five and a half hours that it was not on Speed TV. He says the in-car footage from the race was also be at AudiUSA.com. ...Read the whole story >>
Financial Services
by Tanya Irwin Credit card reform legislation is impacting not only the revenues of credit card companies, but ad expenditures and messaging, according to a Kantar Media study. While total category spending has started to rebound and has posted two consecutive quarters of solid growth, it is due to two major advertisers: American Express and Chase. ...Read the whole story >>
Sphere: Related Content
Posts
No comments:
Post a Comment