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Retail
by Sarah Mahoney The company is also asking fans to interpret that slogan with their own photographs, via a contest it is running on Twitter, encouraging fans to create their own billboards and snap a photo of a favorite Craftsman tool in an outrageous location; 10 winners will get a Craftsman C3 tool package valued at $750 each. ...Read the whole story >>
Technology
by Aaron Baar
"After many years of media hype and false starts, we're finally starting to see the concept of accessing feature-length films and TV shows through the Internet cross the chasm into the mainstream," Chris Neal, vice president of the firm's technology practice, tells Marketing Daily. "We're starting to see more mainstream consumers come around to these things." ...Read the whole story >>
Packaged Goods
by Karl Greenberg Its Wella Professionals is promoting both the brand and salon hair coloring with a national tour that will start at New York's South Street Seaport on June 21 before traveling to seven other cities this summer: Philadelphia, Washington D.C., Miami, Chicago, Dallas, San Francisco and Los Angeles. ...Read the whole story >>
Automotive
by Karl Greenberg
"I really think we are at the cusp," says Chris Perry, VP of marketing. "If you talk to the guys at ESPN, they put a lot of effort into promoting this because they see this as becoming the next big sporting event. We want to be part of that." ...Read the whole story >>
Restaurants
by Karlene Lukovitz The new ads, which include TV and online versions, continue to build brand awareness through the "Yummm" mnemonic (which pulled high recognition in focus group research prior to development of the original campaign), while promoting the chain's limited-time summer menu items, explained Periscope VP/executive creative director Charlie Callahan. ...Read the whole story >>
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