Click and read, and come back this weekend for 6 more updates before Monday!
Automotive
by Karl Greenberg "We are taking owner information and customer care to a new level," said Pietro Gorlier, president and CEO of Mopar, in a webcast. He said the program is an industry first. "We are creating a channel of communication with customers about brands, vehicles and customer care." ...Read the whole story >>
Food
by Karlene Lukovitz
The brand's new "Crunch Proud" campaign -- centered on the launch of a virtual "Loud Food Club" tied in with social media and in-store promotions -- is all about "celebrating the crunch" that is one of the distinctive attributes most loved by Kettle's fans, says Kettle brand director Julie Dunmire. ...Read the whole story >>
Beverages
by Karl Greenberg Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control room, tracks in real time analytics for campaigns, web sites, or social channels. The focus is on creating the largest sports brand in the world and one that goes beyond the liquid product. ...Read the whole story >>
Research
by Karlene Lukovitz
Putting physical distance between senior management and "blue sky" innovation teams to avoid stifling new-idea generation is also critical to success, according to the results presented at Nielsen's Consumer 360 Conference. ...Read the whole story >>
Electronics
by Aaron Baar "We've always skewed a little but more toward an older audience. One of our objects is to skew younger," Maria Repole, vice president of communications for Toshiba, tells Marketing Daily. "This gives some personality to the brand; traditionally, our advertising has been focused on the product." ...Read the whole story >>
Retail
by Sarah Mahoney
The Organic Consumers Association, an environmental watchdog group, says Whole Foods Market is taking action against greenwashing in its cosmetics aisle, and that its new standards will compel such brands as Avalon Organics, Nature's Gate and Giovanni to either change their labels or their formulations. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
"We aim to reach cat owners using a combination of media including direct response TV, online banner ads, and magazine and newspaper advertising," says Paul Zobel. "We were thrilled to see the TV viewers' responsiveness and, due to its success, decided to expand this rebate offer via other media through September." ...Read the whole story >>
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