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Technology
by Aaron Baar "As it becomes more challenging to engage consumers, and as new [media] platforms emerge, we thought: 'What better way to get in with them and support them?" Seth Kaufman, PepsiCo's director of media strategy and investment, tells Marketing Daily. "There's lots of emerging technology and emerging platforms. The question is, how can they connect brands with consumers?" ...Read the whole story >>
Retail
by Sarah Mahoney
Between the BP oil spill and privacy issues at Facebook and Google, the concept of brand trust is coasting at mighty low levels these days. But some marketing experts don't think the issue is always that brands are less trustworthy. It's that most companies haven't kept up with swiftly changing definitions of brand trust, especially among different age groups, says one expert we spoke with. ...Read the whole story >>
Sports
by Karl Greenberg "I think the guy has more PR potential now that this unique thing happened," says Senesis' Jose Villa. He notes that with few exceptions -- Oscar de la Hoya, for instance, or Sammy Sosa -- country and region define celebrity in the Hispanic community, but that Galarraga might transcend that regionality, at least for a Warholian moment. ...Read the whole story >>
Regulation
by Karlene Lukovitz
The advertising groups' amici curiae brief, written by First Amendment attorney Robert Corn-Revere of the law firm Davis Wright Tremaine LLP, argues that the district court's decision went against 30 years of legal commercial speech precedents, including U.S. Supreme Court decisions. ...Read the whole story >>
Automotive
by Karl Greenberg Honda will activate its sponsorship at the corporate level under its "Power of Dreams" platform. The effort, extending the "Dream the Impossible" via Honda's creative agency, Santa Monica-based RPA, includes its own documentary about engineers who work in different areas of the automaker's vehicle development system. ...Read the whole story >>
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