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Technology
by Aaron Baar "We're always looking for ways to promote Bing to build brand awareness," a Microsoft rep says. "We approached Colbert about the idea and worked with the show to make it happen. We thought it would be an innovative branded entertainment campaign, where we could do something good at the same time." ...Read the whole story >>
Food
by Karl Greenberg
The company is moving 60% of its portfolio to all-natural this year. The effort will continue a branding theme that helped win the company two silver Effies this year for its "Happiness is Simple" campaign, which features real potato farmers whose yield is bought by Lay's for production and retail distribution nearby. ...Read the whole story >>
Retail
by Sarah Mahoney As consumers tiptoe back into luxury spending, said Nordstrom's Rob Campbell, "the Rack's performance has moderated in recent months. That's good news for Nordstrom, because it means we've become a lot more adept at clearing full-line merchandise in our main stores. And it's an opportunity for the Rack, which is going to have to tweak its offerings. That's the beauty of having a portfolio." ...Read the whole story >>
Financial Services
by Tanya Irwin
Pink-haired and bubbly Erin Esurance, who served as the auto insurance company's spokesperson for many years and attracted many young male customers, is nowhere to be found in a new ad campaign. ...Read the whole story >>
Food
by Karlene Lukovitz Many of the IOM report's recommendations -- including registration of food manufacturing facilities and mandatory prevention measures and FDA recall authority -- are already included in the Food Safety Modernization Act, one version of which is awaiting a Senate vote. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Procter & Gamble is hoping to turn shaving into "gliding" with its new Gillette Fusion ProGlide line of razors. The company, which is also introducing a line of Gillette Fusion ProSeries shaving and skin care products, will promote with print, broadcast, multicultural and online advertising, public relations, sports marketing, in-store initiatives and social media campaigns. ...Read the whole story >>
Electronics
by Aaron Baar
In the commercial, the sun -- represented as a suit-wearing man of flames -- is impressed by the Dash and its ability to give people exactly what they want when they wake up in the morning (such as headlines, weather, music) directly from the Internet. The spot is running in major markets. ...Read the whole story >>
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