Click & Read:
Automotive
by Karl Greenberg The effort is launching with a new spot, via Portland, Ore.-based Wieden+Kennedy, which is handling the launch, though GlobalHue remains AOR. Also new is the Jeep tag-line, "The things we make, make us," replacing, at least for the Grand Cherokee launch, GlobalHue's "I live. I ride. I am." ...Read the whole story >>
Research
by Karl Greenberg
The message is that marketers need to look at kids as more than "just kids" when they introduce a new product. "You have to pay attention to them, to what platforms they are using, and to how they are using things like social networking, phones and video games," concludes a new study from Ipsos OTX MediaCT. ...Read the whole story >>
Financial Services
by Tanya Irwin "By providing a premium that's out of the ordinary, we have established our credentials that we are a bank that looks at our customer needs differently, from a holistic relationship approach," says KeyBank's Mark Knierim. "People don't think a bank will go that extra step to meet their needs." ...Read the whole story >>
Food
by Karlene Lukovitz
Like the House bill, the Senate legislation contains an unprecedented agreement between health groups and food and beverage companies to improve the nutritional quality of foods sold out of vending machines and other school venues outside of cafeteria meals. ...Read the whole story >>
Retail
by Sarah Mahoney "They aren't completely cutting out indulgences, they're just finding other ways to enjoy themselves--'Maybe we can go to Cape Cod instead of Disney Land,' or 'Let's find a campground near home,'" says Susan Viamari. "Cost-cutting and saving money is in. Everybody is doing it and nobody is ashamed." ...Read the whole story >>
Technology
by Aaron Baar
The service, which can be accessed either via a phone's web browser or through a downloadable app, uses the phone's location device to give people a list of businesses nearby. They can then select the business they want to rate, submit ratings and make other comments. The feedback is then immediately transferred to the business. ...Read the whole story >>
Restaurants
by Karlene Lukovitz
From a marketing standpoint, it's interesting to note that the company is pushing forward with efforts to enhance its social media outreach, even as a new top-level strategic team tackles the job of reassessing the business's fundamentals. ...Read the whole story >>
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