I may have some Johnsonville Brats for dinner tonight....
Food
by Karlene Lukovitz On the UGC/digital involvement front, Johnsonville is building on its strategy of differentiating itself from the competition by providing fans with a growing number of ways to connect on an emotional level with one another and take "ownership" of the brand, ...Read the whole story >>
Technology
by Aaron Baar
The addition of 3D content is a bit of a chicken-and-egg battle, says Interpret's Michael Cai. While many movie studios are beginning to release 3D DVDs and some networks and carriers are offering 3D television content, such availability may not take off until TV market saturation has reached a tipping point. ...Read the whole story >>
Retail
by Sarah Mahoney And it looks like Macy's isn't the only sponsor to amp up its commitment level. This year's NYCPride March, for example, scheduled for June 27, has garnered close to $300,000 in corporate sponsorship, managing director Chris Frederick tells Marketing Daily, beating its record of $260,000 in 2006. ...Read the whole story >>
Research
by Karl Greenberg
Teens, early careerists and boomers are advocates of green lifestyles through self education and legislative cause activism around issues like climate change, air quality and conservation. "However, as evidenced by much of the online commentary from these groups, they often stop short of adopting green habits, but display fervor in advocating for green legislation and policy," the J.D. Powers study says. ...Read the whole story >>
Spirits
by Karlene Lukovitz At each stop, top local chefs will create Patrón-inspired events at the train to benefit the St. Bernard Project, and the spirits brand will collect donations in exchange for providing a unique opportunity to enjoy cocktails and dine aboard the historic coach. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campaign to End Prostate Cancer." The four-month campaign, which kicks off this June in celebration of Men's Health Month, culminates in September with National Prostate Cancer Awareness Month. ...Read the whole story >>
Sphere: Related Content
Posts
No comments:
Post a Comment