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Retail
by Sarah Mahoney Yes, marketers have long acknowledged that teens wield plenty of buying power. And, yes, they have given plenty of thought to their technological prowess. But Marian Salzman, president of Euro RSCG Worldwide PR North America, tells Marketing Daily that most execs are missing the bigger picture, that these teens wield far more influence than they're given credit for. ...Read the whole story >>
Automotive
by Karl Greenberg
Kim Kyaw, senior media strategist for Toyota, says Toyota's branding in the program is deliberately low key. "MySpace is a complex social network, and in order to be authentic there you have to relate back to what it is people are doing there. Since this is about reaching out to unsigned artists and generating positive messaging that this is made possible by Toyota, it makes it more of a brand initiative; it's more 'higher funnel'." ...Read the whole story >>
Restaurants
by Nina Lentini During the afternoon, the company apologized for the confusion. On Twitter, @javajosh took to pointing out where the promotion was being offered and responding to some individual tweets. Dunkin's Facebook page contained several responses to individual fans as well as a status update that pointed to other ways to get a free coffee. ...Read the whole story >>
Financial Services
by Tanya Irwin
The spots show Citizens employees talking about their roles in the community -- from coach to parent -- to demonstrate that they also are part of the communities served by the bank. One spot highlights the bank's beginnings with references to Alexander Hamilton and the founders of the country who were the original visionaries in articulating the values of "citizenship" for the new United States. ...Read the whole story >>
Automotive
by Karl Greenberg Susie Rossick, Acura's manager of national advertising, says the effort was writ large in terms of creative and media to get people's attention during the cacophony of spring auto sale messages. "It's a commitment we made to the dealer network to support the sales event. We were really looking for something big to break through the clutter and really communicate Acura's take on luxury." ...Read the whole story >>
Food
by Karlene Lukovitz
Many of the core marketing recommendations largely reaffirm work or discussions already underway by various federal agencies with the cooperation of the food and beverage industry, points out Margo G. Wootan, nutrition policy director for the Center for Science in the Public Interest. ...Read the whole story >>
Retail
by Tanya Irwin
The application, available at www.tissot.ch/reality, allows users (holding their wrists in front of a webcam) to try on watches and change models, colors and styles on their computer. Advertising will appear in selected markets to make consumers aware of the new technology. A Tissot spokesperson declined to reveal specifics about the campaign. ...Read the whole story >>
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