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Spirits
by Tanya Irwin "Cases hidden on top of mountains, planted on exotic islands and buried in the sea caught the attention of adventurous souls far and wide and many of our treasure cases were eventually discovered. However, even with the help of clues revealed in a series of print ads, not all the hidden cases were found," according to the microsite. ...Read the whole story >>
Retail
by Sarah Mahoney
"Sales exceeded our expectations in virtually every market, at Bloomingdale's, and on the Internet," Macy's CFO Karen M. Hoguet says in a conference call. The strongest areas were men's and home, as well as sectors within women's clothing; weakest were brands aimed at younger shoppers. ...Read the whole story >>
Electronics
by Aaron Baar Pop star Alicia Keys' appeal to a younger demographic that is both technologically and celebrity savvy made her a natural fit for the DualView product. The fact that she had a song that fit perfectly with the idea of snapping photos was a "lucky strike," says Samsung's Peggy Ang. "We think it's the camera that will catapult Samsung from our current market share to two to three times [what it is]. The marketing of it has to be equally ambitious and hard-charging." ...Read the whole story >>
Restaurants
by Karlene Lukovitz
The Rubio's deal is the most recent in a spate of acquisitions by private equity firms as the foodservice industry's prospects improve. Other announced deals in recent weeks have included Oak Hill Capital Partners' agreement to buy Texas-based Dave & Buster's, Tavistock Group's acquisition of Fuddruckers Inc., Apollo Management's acquisition of CKE Restaurants, Lee Equity Partners' acquisition of Papa Murphy's, a Golden Gate Capital affiliate's acquisition of On the Border, and Roark Capital Group's acquisition of Wingstop Restaurants, Inc. ...Read the whole story >>
Automotive
by Karl Greenberg The "Start Something" effort has an anti-Walter Mitty message, with the idea that you have to stop dreaming and actually do it. Ads feature model and motorcycle enthusiast Marisa Miller, with advertising focused on the Maxim "Hot 100" issue that includes a spread featuring Miller with a Harley-Davidson motorcycle. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
The content includes daily articles, instructional videos, blogs, quizzes and polls. The site also has things like CareFinder, designed to help people find senior care, child care, and housekeeping assistance locally and something called a "Slang Blaster" for teaching grown-ups how to decipher texting acronyms and other slang terms. ...Read the whole story >>
Spirits
by Karlene Lukovitz
The brand's traditional bottle shape has been preserved, but the intricate detailing of the old labels has been replaced by graphical "lock-ups" that convey the brand's heritage and New Orleans provenance in a clearer, "more premium" treatment, in the description of the Southern Comfort Company. ...Read the whole story >>
Pharma
by Aaron Baar
The company, which markets glucosamine and chondroitin supplements, is set to undertake a social media campaign to reach Boomers by appealing to their sense of volunteerism. "When Boomers have more time on their hands, they want to spend more time giving back to the community," Michael Burton, marketing director of Elations, tells Marketing Daily. "Because Elations provides a time to be active, we thought it was a good way to help them get actively involved." ...Read the whole story >>
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