Click & Read:
Restaurants
by Karlene Lukovitz After a concentrated period of regrouping and refocusing, Starbucks is on the move -- and its expansion of Via Ready Brew in the U.S. and other markets is a pivotal component of a worldwide push to leverage synergies across business segments, channels and media platforms. ...Read the whole story >>
Restaurants
by Karlene Lukovitz
Packaged Facts suggests marketers offer new menu items to create brand attachment among consumers not historically loyal to a brand, and drive higher frequency among existing customers by offering promotions targeted to their interests (including revamped loyalty programs, which are particularly popular among young adults and the health-conscious). ...Read the whole story >>
Retail
by Sarah Mahoney "Now, consumers are solely focused on the efficiency story, which had a big effect on what the creative for this campaign looked like. But we didn't want to get away from our brand's heritage of innovation -- we make the quietest air conditioner, for example. And we still wanted to include our character, Dave Lennox, who has really resonated with our customers since we began using him back in the 1980s." ...Read the whole story >>
Research
by Karl Greenberg
The U.S. economy may be heading out of a slump, having added 290,000 jobs last month, according to the Labor Department. And the global economy may be heading up as well, assuming the fiasco in Greece doesn't derail a recovery. New data from Nielsen suggest global consumer confidence rose in the first quarter, rebounding to reach its highest level since the third quarter of 2007. ...Read the whole story >>
Telecom
by Aaron Baar Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicated microsite, www.lgim2.com. The microsite includes a game, in which users are put inside Iron Man's distinctive suit and then are sent on "missions" where scenes depict a race car accident, a missile terrorizing a city and party scene. ...Read the whole story >>
Financial Services
by Tanya Irwin
Capital One was one of the largest mailers for the quarter, second only to Chase. In its first-quarter earnings statement, Capital One announced its intention to re-enter the subprime market after an almost 100% pullback in Q3 2009. True to that commitment, Capital One more than doubled their mailed card offers versus the prior quarter. ...Read the whole story >>
Spirits
by Karl Greenberg
Although the program is based in the U.S., the focus is the Mexican American consumer. "From a retail perspective, it is probably more complex than what we have done in the past because it has a radio component where people can call into Piolin's program, a Web site where people can find information and leave stories, and point-of-sale materials," says Tecate's Carlos Boughton. ...Read the whole story >>
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