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Retail
by Sarah Mahoney
The Seattle-based Nordstrom says net earnings for its first quarter jumped 43.8% to $116 million, compared to $81 million in the same period a year ago. Kohl's Corp. reported a 45% jump in earnings, and an 11% spike in sales. Even better, the company says, it increased market share. ...Read the whole story >>
Research
by Karl Greenberg
"Ultimately, the thing we need to realize is that data is inherently backward-looking and all marketing decision-making lives in the future," says Rubinson. "It's always about the next thing, so by definition the consequences of your business decision are unknowable. Marketing is a game of hunches; what research is trying to do is inform decision-making in a way that improves its chances." ...Read the whole story >>
Food
by Karlene Lukovitz The medical experts who wrote the report stressed that foods potentially present greater risk than drugs, because larger numbers of people are exposed to food products. The report stresses that foods should be evaluated not just on the basis of one ingredient, as they are now, but on the safety and efficacy of the entire product, as is the case with drugs. ...Read the whole story >>
Restaurants
by Karlene Lukovitz
Domino's gets credit for successfully leveraging digital media in conjunction with TV to greatly expand the reach of its message cost-effectively -- for example, its new social media-based "Taste Bud Bounty" contest incenting fans to bring "holdouts" into the fold. "They clearly understand that loyal supporters are far more effective at converting others to a brand than television alone," says one consultant. ...Read the whole story >>
Retail
by Tanya Irwin Three 30-second television spots take viewers into landscapes and cityscapes bursting with color. Directed and produced by Buck NY, the animated spots feature a range of locations and characters, including a paint-chip frog and a paint-chip cardinal. The spots will air nationally on cable channels, including HGTV, Discovery, DIY, E!, ESPN, Food Network, GAC, Lifetime, Style, TNT Sports, USA and Weather. ...Read the whole story >>
Education
by Aaron Baar
The television, radio, print and out-of-home campaign goes about the difficult task of "depicting air," Martin says. Visuals include a boy playing a trombone, a girl flying a kite and a man scuba-diving with air bubbles surrounding him. (Other visuals, more pertinent to the message, include a bus running on natural gas and a woman sitting in a non-smoking section.) ...Read the whole story >>
Automotive
by Karl Greenberg
Ford is using its new Fiesta car to demonstrate that cars can be mobile Internet devices. The company is sending two Ford Fiestas, loaded with high-tech applications and University of Michigan students, on a road trip. The trip is the culmination of a year-long project, American Journey 2.0, with the university, supported by Microsoft and Intel, offering a group of UM students a chance to define the future in-car experience. ...Read the whole story >>
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