Who's using Social Media

Often the studies show which companies are using it, and how. This report shows the other side.

If you need help implementing Social Media in your business and are in the Fort Wayne, Indiana area, contact me at Scott at ScLoHo.net.

Study Profiles Habits, Preferences of Social Media Users

The Retail Advertising and Marketing Association, a division of the National Retail Federation, released new research this week at the NRF's Retail Innovation & Marketing Conference on the habits of social media users. Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults. The survey was conducted by BIGresearch.

Highlights of the survey, entitled "Social Media: An Inside Look at the People Who Use It," include:

* Seven out of 10 social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter and Classmates.

* 71.8 percent of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication.

* More people who use social media prefer to give advice about a product or service rather than receive it.

* Social media users are more likely to use other new media compared to adults 18+.

* 70.6 percent of female social media users regularly use Facebook, compared to 61.0 percent of males.

* More men than women prefer to communicate with others via a cellphone conversation after searching for a product or service online.

To view or download a complete copy of the report, click here.

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