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Research
by Karlene Lukovitz NPD estimates that consumer spending in restaurants declined 1.2% last year -- the first decline recorded in such spending since the market research firm began tracking the foodservice industry in 1976. The sales decline reflected both the weak traffic and only modest growth in check size. ...Read the whole story >>
Retail
by Sarah Mahoney
In a survey of more than 2,600, Packaged Facts found that while white consumers tended to be somewhat resistant to "natural" and "organic" claims in their products, "among the three principal racial/ethnic minorities, incidence of use heightened significantly in inverse proportion to sector size. "That's very significant," says author Timothy Dowd. ...Read the whole story >>
Automotive
by Karl Greenberg "We wanted a significant platform for our sustainability story, but it's not just the weight of the media buy; it's also the right pulpit for the campaign," says Steve Cannon, VP of marketing at Mercedes-Benz USA. "This is an especially big year for the Oscars, there's lots of interest in the show, and there's a good fit between Mercedes-Benz [hybrid and BlueTec vehicles] and Hollywood." ...Read the whole story >>
Automotive
by Karl Greenberg
The ad will run during prime time on network television and cable, during NCAA March Madness and throughout Major League Baseball programming and in conjunction with Google TV, an auction-based television-buying platform. Additional media programs, currently in development, will launch as the hybrid campaign continues throughout 2010. ...Read the whole story >>
Entertainment
by Aaron Baar The company is promoting the program with an integrated advertising campaign that includes television, Internet and social media components that emphasize the pitcher vs. hitter duel. A television spot uses game graphics and the game's cover model, Tampa Bay Rays third baseman Evan Longoria, to make its point. ...Read the whole story >>
Ping Tells Golfers To Switch In Humorous Campaign
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