Click & Read:
Automotive
by Karl Greenberg One of the programs leverages GM's presence at some 30 auto shows around the country, while the other is something completely new in the category: a permanent or semi-permanent, minimally branded, brick-and-mortar facility to be called "Test Drive Studio." ...Read the whole story >>
Electronics
by Aaron Baar
The Web series is part of a larger marketing campaign designed to showcase the brand's new luxury appliances. By going with a branded entertainment series, the company is hoping to attract a more engaged audience than through traditional digital advertising. ...Read the whole story >>
Retail
by Sarah Mahoney People are gearing up for St. Patrick's Day, and the good news is that they'll spend a little more as they flaunt their Irish side, with the National Retail Federation predicting an average outlay of $33.05, up a bit from $32.80 last year. The bad news? They probably won't be celebrating at Denny's. ...Read the whole story >>
Financial Services
by Tanya Irwin
Visa is launching its first-ever global Fédération Internationale de Football Association (International Federation of Association Football)-themed marketing campaign. Included are TV, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts. ...Read the whole story >>
Packaged Goods
by Karl Greenberg The company plans an integrated marketing program this spring comprising print and TV advertising, direct-to-consumer Web efforts, blogging outreach, sampling, magazine inserts, experiential marketing and public relations activities. The product is on sale now with retail price of about $3 for a box of 60 towels, per the company. ...Read the whole story >>
Food
by Karlene Lukovitz
The number one driver of growth within the retail distribution channel is Americans' interest in exploring the continually expanding varieties of international and domestic cheeses available, said Packaged Facts, "Unfortunately, this curiosity synchronized with the recession, so exploration isn't as aggressive as it could be -- but stay tuned," says Packaged Facts publisher Don Montuori. ...Read the whole story >>
LG Electronics, NCAA Set To Tip Off
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