Click & Read:
Automotive
by Karl Greenberg "This year, the fact that we are adding college basketball, NCAA, March Madness and Final Four tournaments gives us a mass-reach opportunity," says a spokesperson. "Just as importantly, we know that NCAA basketball ranks really high with our target." ...Read the whole story >>
Retail
by Tanya Irwin
Online efforts include sponsored mobile apps. Diesel is participating in "editors closets" for Teen Vogue and Lucky, says Erin Smolinski, Diesel media director. In addition, the company is participating in the Teen Vogue "Haute Spot" program (pop-up shop) in Westchester this weekend. ...Read the whole story >>
Food
by Karlene Lukovitz The home farming initiatives are being supported by PR, print ads, banner ads on gardening, women's general interest and other sites; messaging on the product boxes (which also drives consumers to the microsite), some outreach to blogs and tweeting through the Kraft Foods Twitter presence. ...Read the whole story >>
Retail
by Sarah Mahoney
While there are plenty of signs that the luxury market is bouncing back, the last two years have permanently altered America's relationship with the luxe life. Boomers perceive themselves as less affluent -- and less materialistic. While Gen Y has champagne tastes, they won't be able to back it up with real bucks for another decade or so. ...Read the whole story >>
Entertainment
by Aaron Baar The 16 museums will use their databases to promote the kiosks and their exhibits, Civic Entertainment Group's Seth Grossbard says. CEG is also working with a number of military support organizations to promote the kiosks, which will be in the museums through Memorial Day. ...Read the whole story >>
Research
by Karl Greenberg
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in the third quarter last year to discern which brands are hot and which are not. The study focused on gaming, consumer electronics (laptops), movies, apparel (jeans, shoes, and retail clothing), food and beverage, and auto. ...Read the whole story >>
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