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Automotive
by Karl Greenberg "The philosophy is to help attendees have a better experience, whether through providing a station to charge batteries, giving them a chance to take a ride, or a ride downtown from the airport," says GM's Christopher Barger. "The idea is to contribute to what people are there to do rather than brand all over the place." ...Read the whole story >>
Food
by Karlene Lukovitz
No company received an "A." Only one -- Mars, Inc. -- received a "B+," based both on its policy of not marketing to children under 12 and having marketing policies that cover "most of the key media approaches used to reach children, with the exception of on-package marketing and most marketing in high schools," according to CSPI. ...Read the whole story >>
Electronics
by Aaron Baar "We took a different approach to communicate our message with consumers," Sue Shim, senior vice president of Samsung's visual display division, tells Marketing Daily. "We wanted to make it more connected to consumers and more engaging in their lives." The campaign, "A New Dimension in TV," marks a bit of a departure for Samsung. ...Read the whole story >>
by Karl Greenberg
The research firm says the data suggests such programs could work again because 13% of consumers wanted to participate but could not because they misunderstood the criteria and Gen X and Millennials more often than others fell into that same category. ...Read the whole story >>
Technology
by Aaron Baar "Even though this [campaign has] a regional focus, what we learned is that the client list that these guys have is really impressive," Jeroen Bours, president of Darling Agency (which created the campaign), tells Marketing Daily. "There's a lot of universities and important and successful hospitals in the metro areas that rely on their network. It really is the fiber of their business." ...Read the whole story >>
Packaged Goods
by Tanya Irwin
P&G will also donate one U.S. dollar to Team USA -- up to $100,000 -- for moms thanked at www.thankyoumom.com through the end of the Paralympic Winter Games, which conclude March 21. ...Read the whole story >>
Verizon Wireless, NFL Team For Mobile Effort
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