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Retail
by Sarah Mahoney Shoppers are habitually much more methodical in the ways they save, using coupons, mobile apps, comparison-shopping sites, and rewards programs. "Retailers need to adapt their strategies to appeal to this new generation of consumers," says PricewaterhouseCoopers' Lisa Feigen Dugal. ...Read the whole story >>
Automotive
by Karl Greenberg
Besides running in rotation on prime time with a heavy buy on professional and college sports, there's also a buy with Google TV, an auction-based television buying platform. Lexus VP marketing David Nordstrom talks to Marketing Daily about the program. ...Read the whole story >>
Financial Services
by Tanya Irwin Nancy Smith, vice president, global media, content and community, American Express, tells Marketing Daily:"Through this year's Members Project program, we are providing various ways to get involved, whether it's volunteering for a local organization, making a donation, sharing stories to inspire others, or voting for a charity to receive funding from American Express." ...Read the whole story >>
Telecom
by Aaron Baar
"Verizon is the clear leader," Lance Fraenkel, a senior analyst with YouGov, tells Marketing Daily. "The map wars were a big positive for them in establishing themselves as a leader. It's a combination of their messaging being outstanding and following through on customer service." ...Read the whole story >>
Food
by Karlene Lukovitz The grand prize for the sweeps is a trip for two to one of four world-famous squares: Times Square, Ghirardelli Square in San Francisco, St. Marks Square in Venice or Trafalgar Square in London. Simultaneously, Ghirardelli is touring 10 major U.S. cities. ...Read the whole story >>
Gold's Gym Partners With 'Us Weekly' For Contest
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