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Telecom
by Aaron Baar Executives did not disclose marketing plans behind the service, although Verizon would likely want to hype it if only to differentiate from other applications on other carriers. "Skype Mobile is an exclusive application to Verizon Wireless," Verizon's John Harrobin said. "The features and functionality that you'll see here, you won't see anywhere else. It will be the best Skype mobile experience available." ...Read the whole story >>
Research
by Karlene Lukovitz
While brand extensions historically have not outsold newly developed brands, the top launches also reflect food and beverage makers' recognition that leveraging existing, trusted brands with innovative extensions makes sound strategic sense during tough times when consumers are more hesitant to try unknown brands, notes IRI Business Insights Practice EVP Anne Berlack. ...Read the whole story >>
Sports
by Karl Greenberg This time around, however, Coca-Cola and its brands get a range of programs well beyond the usual pouring-rights and sports promotions bedrock of such deals: In addition to being the corporate pour, it will be on MSG entertainment and sports properties like Fuse, Fuse.tv, MSG and MSG Plus. ...Read the whole story >>
Retail
by Sarah Mahoney
Look for more beer, wine and food offerings at Walgreens, as the drugstore chain continues its efforts to optimize its product mix, and zeros in on the customer needs that it fills best. One program, which includes changes like spruced-up décor and lower shelf fixtures, focuses on four key merchandise areas, and reduces the number of SKUs per store by about 3,500. ...Read the whole story >>
Automotive
by Karl Greenberg The company says the new effort will be focused on the bigger trucks under the Ram banner Ram Heavy-Duty pickup. The market for heavy-duty trucks, whose engine size is well north of the 1,500 cubic inches typical for standard pickups, is about 30% of the pickup market, it says. ...Read the whole story >>
by Wayne Friedman
Satellite TV advertising wars --- and lawsuits - between DirecTV and Dish Network continue. Much of the conflict comes from identifying (or mis-identifying) programming packages analyzed in the respective campaigns. ...Read the whole story >>
Old Navy Taps Hotel Exec For Key Marketing Post
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