Is Paula Dean, the "butter queen" as my wife calls her, switching to cream cheese?
Food
by Karlene Lukovitz Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Paula Deen to launch "Real Women of Philadelphia," an online community to be led by "real life" cooks/hosts chosen via an online video and live cook-off competition. ...Read the whole story >>
Tourism
by Tanya Irwin
Hilton Hotels and Southwest Airlines rank highest in brand equity in their categories, according to market research firm Harris Interactive's 2010 EquiTrend study. The annual brand equity study measures over 1,000 brands across 42 categories, five of which focus on travel and tourism. ...Read the whole story >>
Electronics
by Aaron Baar Marketers may may want to consider sponsoring a local race or other outdoor activity, have a presence at organic local markets and place ads near the coupons in Sunday papers, says Scarborough's Howard Goldberg. "We can see how the early adopters behave from the data. It's about getting the right message out and getting them in front of these consumers." ...Read the whole story >>
Retail
by Sarah Mahoney
So far, the new product is sold in Meijers, the Midwestern grocery chain, and such hardware stores as Ace, True Value and Do it Best. "The timing, psycho-graphically, is ideal." Joseph DePreta is determined to see it launched nationally, and tells us about the journey so far. ...Read the whole story >>
Automotive
by Karl Greenberg "A lot of what Ford does around 'Idol' is online," says Ford's Connie Fontaine. "We thought it was important to seed the idea in that first week of the top 12, then do integrations in music videos and with a very strong online integration as well. We want everything we do on air to feel relevant, credible and organic." ...Read the whole story >>
Sports
by Karl Greenberg
Until now, Adidas has owned that distinction everywhere but Europe. But, starting with the 2010-11 NBA season, the sports apparel company will also handle NBA gear across the pond. Adidas in 2006 signed an 11-year global deal that put its apparel on all NBA players and also made the brand the official apparel provider of the WNBA and NBA D-League. ...Read the whole story >>
Infiniti To Sponsor Cirque du Soleil
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