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Beverages
by Karl Greenberg Next month, the campaign continues with a Facebook-based game about Mootopia wherein people who visit the site are assigned Mootopian avatars after they take a personality test. The game involves taking the avatar from infant to adult -- the speed and quality of the personal development based on tamagotchi-style interaction -- and the amount of virtual milk the avatar drinks. ...Read the whole story >>
Research
by Aaron Baar
According to the NPD Group, smartphones accounted for 31% of all handset sales in the fourth quarter of 2009 (up from 23% for the same period in 2008). However, with nearly two-thirds of all smartphone purchases at $150 or less, year-over-year revenue growth for manufacturers was down from the previous year. ...Read the whole story >>
Spirits
by Karlene Lukovitz While Beam will continue some select, sport-specific sponsorships/marketing (such as its hospitality suite at Yankee Stadium), the integrated ESPN program -- the brand's most far-reaching to date -- will be its primary national focus. "We've shifted from sports-specific to going with the leader in covering sports," Beam Global Spirits & Wine's Kelly Doss tells Marketing Daily. ...Read the whole story >>
Automotive
by Karl Greenberg
But per the J.D. Power study, several brands that perform well in long-term dependability this year are not on shopping lists precisely because consumers don't trust their dependability. The biggest victims of this perception gap are Cadillac, Ford, Hyundai, Lincoln and Mercury. ...Read the whole story >>
Pharma
by Tanya Irwin Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi to share her story and encourage others to do the same for a chance at stardom in an online commercial. Zyrtec enlisted actress Alison Sweeney to pitch the new liquid gels from Fort Washington, Penn.-based McNeil Consumer Healthcare. ...Read the whole story >>
U.S. Man Sets Record For Fastest Text Message
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