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Electronics
by Aaron Baar In addition to TV spots airing on national broadcast and cable networks, Sharp has also developed print and online advertising. Given how much of the advertising is meant to drive in-store traffic, Sharp has also developed an extensive in-store campaign, placing end caps in retail outlets, and training salespeople about the technology. ...Read the whole story >>
Retail
by Sarah Mahoney
In a bid to become the "global authority" in lawn and garden care, Scott's Miracle-Gro is focusing on consumers' own backyards, diverting more of its marketing muscle into local, specific efforts. Last year, it says, it prepared just two versions of point-of-purchase materials for its Western region, and this year there will be 17. ...Read the whole story >>
Beverages
by Karlene Lukovitz This year, Cirrus Aircraft will be a highly visible sponsor for all eight races in the Red Bull championship -- an elite aviation competition conceived in 2001 by the think-tank of the Red Bull energy drink brand, which continues as the name sponsor. ...Read the whole story >>
Hospitality
by David Goetzl
Marriott will sponsor USA Today's iPad presence for the first four months after the device's April debut, although it is unclear what the hotel chain's relationship will involve, such as inventory on the USA Today locale or other benefits. ...Read the whole story >>
Tourism
by Tanya Irwin National cable TV ads were scheduled to start March 1, but had to be postponed due to the lack of adequate funding, says George Zimmermann, vice president for Travel Michigan. "Our media buyers are telling us that April is now sold out, and that May will be soon," he says. "If we are not on the air in May, we will have missed the summer travel planning season for this year." ...Read the whole story >>
New Lipton Ice Tea Campaign Stars Hugh Jackman
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