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Automotive
by Karl Greenberg Ford's Connie Fontaine says the new recruits are local-market creative types. "These are people who are working in areas like Web design, graphic design, musicians, architects. In Detroit, it's someone who co-owns a photography and video-art house. His partner is not only a renowned photographer but also owner of a Detroit clothing store, so it's a cool mix of people." ...Read the whole story >>
Pharma
by Tanya Irwin
The drug maker suggests that certain online communications, such as Facebook and Twitter posts, should be judged not one by one, but as a group of individual comments. That would enable pharma companies to participate in those sorts of social-media sites without having to balance benefits and risks at every 140-character turn. ...Read the whole story >>
Entertainment
by Aaron Baar "We understand that music is a critical part of how people work out and train in our clubs," CMO Dennis Cary tells Marketing Daily. "Our new marketing approach is designed to actively support and encourage our members to achieve their fitness goals by providing music as motivation." Initially, the company will use the song downloads as an incentive to lure new members. ...Read the whole story >>
Retail
by Sarah Mahoney
But for the most part, consumers will focus on practical financial goals, including paying down debt and beefing up savings. The NRF's survey reports that while a smaller percentage is expecting refunds, 43.9% of those who are getting bucks back from the IRS say they plan to reduce family debt, down from 48% in 2009. ...Read the whole story >>
Health
by Karlene Lukovitz The injunction bars Curves and its franchisees from "airing, broadcasting, publishing or disseminating" in the U.S. the commercial titled "Something New" in "any form or in any version or in any medium" (including but not limited to television, cable television, print and the Internet) "during the pendency of this action." ...Read the whole story >>
Sports
by Karl Greenberg
What would have been the biggest fight in recent years won't happen because its two principals couldn't agree on drug-testing procedures. But that failure has spun off two big fights that are generating record levels of marketing activity, including major sponsors and HBO's largest-ever promotion around a pay-per-view (PPV) fight. ...Read the whole story >>
At The 4A's: Unilever VP Big Fan Of AOR Relationship
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