Friday, March 05, 2010

Friday Night Marketing News from Mediapost

There will be more updates over the weekend, 3 Saturday & 3 more on Sunday...

by Karl Greenberg
John Stanwood, Cottonelle senior brand manager, says that the Academy Awards makes sense as a property for announcing the poll results and the new product innovation because the Oscars are hugely popular with women "who are the primary shoppers for households and the target for a lot of our communications." ...Read the whole story >>
by Sarah Mahoney
"The numbers were better than expected, and given how much the weather dampened sales, the gains are really surprising," Frank Badillo, senior economist at Retail Forward, tells Marketing Daily. "Clearly, the bounce back is being driven by shoppers who had cut back on spending as a precautionary measure." ...Read the whole story >>
by Karlene Lukovitz
The group of warnings recently issued to food makers reflects the FDA's concern that not all food products labeling is in accordance with the provisions of the Federal Food, Drug, and Cosmetic Act (which prohibits false or misleading claims and restricts nutrient content claims to those defined by FDA regulations). ...Read the whole story >>
by Karl Greenberg
General Motors figures the best way to convert assembly-line employees into advocates is to get them behind the wheel. Thus, GM this week is launching its "Vehicle Plant Tour," which comprises a fleet of trucks that will visit some 40 manufacturing facilities. ...Read the whole story >>
by Sarah Mahoney
Other award winners, generated by a live vote during RAMA's Innovation & Marketing Conference in San Francisco, include Ralph Lauren in the digital motion category; JCPenney for outdoor (in preparation for the launch of its Manhattan store launch) and the Home Depot for its gift card campaign. ...Read the whole story >>
by Tanya Irwin
Support for the campaign and sweepstakes includes in-store promotions, retail events and handset offers with the launch of the T-Mobile-exclusive Nokia 5230 Nuron. Upon launch of the device in the coming weeks, customers will be able to purchase the new Nokia Nuron at participating retail locations and receive a special edition soccer ball while supplies last. ...Read the whole story >>
by Staff Writers
The new syndicated report will track the marketing impact of social media in the general population and on users in five explicit social media segments. "While there is a sea of data about social media, little of it speaks to the needs of marketers, who are trying to make specific plans for their categories and brands," says Chuck Martin, Director of MediaPost's Center for Media Research. ...Read the whole story >>
P&G Uses 6-Foot Roll Of Bounty For Fundraiser

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