Cars, and adult diapers....
Automotive
by Karl Greenberg John Maloney, VP marketing communications for Volvo, tells Marketing Daily the company teased the effort with short videos this week and will follow with a second wave during the summer and an experiential tour. "Last year for S60 we took cars to VIP events at key dealers several months before they were on sale. We will reprise that." ...Read the whole story >>
Food
by Karlene Lukovitz
Supplements shown by the tests to have polychlorinated biphenyl levels above the "safe harbor" consumption limits set by Proposition 65 include ones produced by Omega Protein, Now Health Group, Inc., Pharmavite LLC (Nature Made brand), Solgar, Inc. and TwinLab Corp., according to the lawsuit, which also names CVS, General Nutrition and Rite Aid Corp. ...Read the whole story >>
Retail
by Sarah Mahoney All the new bodycare products -- which include shower gel, body scrub, body lotion, hand cream and lip balm -- are organic, and certified by Ecocert, one of the world's leading organic certification organizations. (The products are based on apple juice, sunflower seed oil, almond seeds, jojoba and beeswax, and sold in recyclable packaging.) ...Read the whole story >>
Telecom
by Aaron Baar
Virgin Mobile USA will promote the updated plans with a multifaceted marketing campaign that will include print, online and out-of-home advertising. The company will also include its message on coffee cup sleeves in 30 of the most trafficked airports nationwide. The sleeves read: "Take It To Go ... The Internet that Is." ...Read the whole story >>
Packaged Goods
by Karl Greenberg The campaign comprises TV, print, digital and grassroots efforts, with the message that Depend "lets me keep my condition invisible so I can stay visible," per brand manager Blake Boulden, who says the company found that peoples' fear of being "outed" as incontinent can lead them to withdraw from social activities. ...Read the whole story >>
Pets
by Tanya Irwin
The company attributes the economy-bucking performance to factors which ensure an even better performance in 2010 and 2011, says Don Montuori, publisher of Packaged Facts. "Chief among these factors is the human/animal bond, which is an excellent insulator against recessionary cutbacks, and the 'pet parent' sentiment has never been higher." ...Read the whole story >>
Debt Plagues More Than One-Third Of U.S.
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