A couple of Twitter stories in here:
Automotive
by Karl Greenberg The automaker says that, as part of the program, it will create custom features to air during CBS sports broadcasts. The content wraps Infiniti branding around narratives about college basketball and coaching. ...Read the whole story >>
Electronics
by Aaron Baar
"3-D TV is going to drive interest and store traffic. And like HD, it's something you're going to need to see in person," says NPD Group's Ross Rubin. "That's good news for retailers and companies for whom flat-panel TVs had become a commodity." ...Read the whole story >>
Retail
by Sarah Mahoney While the Plano, Tex.-based retailer has spent as much of the recession slashing prices as the next chain, it's also been trying to add to its style stable, introducing exclusive brands and partnerships, ranging from Mary Kate and Ashley Olsen to Cindy Crawford, as well as the continued rollout of its Sephora and Mango store-within-a-store concepts. ...Read the whole story >>
Sports
by Karlene Lukovitz
As the first project in its new GeoBranding Center, the CMO Council (CMOC) is partnering with South Africa to measure the impacts of the country's branding efforts and co-sponsor a crowd-sourcing advertising contest leading up to the FIFA World Cup tournament this summer. ...Read the whole story >>
Financial Services
by Tanya Irwin American Express is expanding its Open Savings program via a new partnership with AirTran Airways. To kick off the relationship, the airline will offer two weeks of free Wi-Fi from March 13-27 sponsored by Open Savings. ...Read the whole story >>
Automotive
by Karl Greenberg
Debbie Van Schalkwyk, Pennzoil's global brand manager, tells Marketing Daily that the tie-in with Ferrari makes sense given the targeting consumer: so-called "aspirational" audiences and, at least initially, early adopters. ...Read the whole story >>
Staples Offers Free Copies Of Tax Returns
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