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Automotive
by Karl Greenberg Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says the company is not going to do special marketing around the switch. "It's a subtle thing. Jeff [Bridges] has done a really good job of carrying our tone and attitude, so each of them try to emulate that tone in their own way," he says. ...Read the whole story >>
Retail
by Sarah Mahoney
Based on the success of its London and Paris stores, the company plans to open Gap and Banana Republic stores next door to each other in Milan's leading shopping area on the Corso Vittorio Emanuele in late 2010, and plans to open additional Italian stores, including one in Rome, in 2011. ...Read the whole story >>
Beverages
by Aaron Baar A print advertisement touting the program will run in USA Today, The New York Times and the Washington Post on March 1. Against a background image of kids playing, the ad touts the program, which -- among other things -- encourages kids to substitute soda and sugary drinks with water or skim milk. ...Read the whole story >>
Restaurants
by Karlene Lukovitz
Although actual sales and traffic dipped a bit in January, after a relatively strong December, operators are exhibiting more optimism about the prospects for their business and the overall economy in the next several months -- at least based on their business investment plans. ...Read the whole story >>
Research
by Karl Greenberg Study sponsors are travel and tourism companies, and organizations include, for the European arm, Germany's national tourism office; Berlin Tourism Marketing; and the city of Helsinki, Finland. Delta Air Lines is one of the sponsors of the study's Latin American portion, which Out Now Global is doing in collaboration with Latin American LGBT networking organization GNetwork360. ...Read the whole story >>
by Wayne Friedman
The movie industry still isn't taking much advantage of its biggest TV event: "The Academy Awards" on ABC. Only two movies will be advertised in the big event this year -- CBS Films' "The Backup Plan," a romantic comedy starting Jennifer Lopez, as well as two other movies, one each from Walt Disney and Summit Entertainment. ...Read the whole story >>
P&G Opening Mr. Clean Car Washes In Texas
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