Wednesday, February 10, 2010

Wednesday Night Marketing News from Mediapost

Just click & read. I have snow to shovel...

by Karlene Lukovitz
The campaign's emphasis on the quality/trust factors of products under the Hormel umbrella -- sans direct references to the "value" message so prevalent in most CPG advertising now -- may speak to an additional underlying strategic goal, points out Michael Stone, president/CEO of The Beanstalk Group brand licensing and consulting agency. ...Read the whole story >>
by Karl Greenberg
Target was also involved in building a NASCAR team's headquarters and regularly sends its IT staff to work in the racing shop on technology. "It's more than just logos on a hood," said team president Steve Lauletta. "You want to build a relationship with the company from a standpoint that's deeper than media exposure and the exchange of 'you give me these assets and I'll give you money.'" ...Read the whole story >>
by Tanya Irwin
"We've already seen an increase in our Twitter followers, and we'll continue to connect with these consumers after the contest is over through our series of daily tweets, which communicate consumer-friendly Simmons news such as sleep tips, company press coverage and announcements of new online contests," say Tim Oakhill, Simmons' EVP/marketing. ...Read the whole story >>
by Sarah Mahoney
"What surprised us most was how many customers say they really wanted to hear about sales and products," Kevin Ertell, VP/retail strategy for ForeSee Results, says. "Yet many retailers aren't doing that -- conventional wisdom is that fans want things like engagement, with polls, or pithy comments or customer services tools. This study found those things are actually far less important." ...Read the whole story >>
by Karl Greenberg
"Our new strategy going forward is not about using athletes for athletes' sake but to tie into the Olympics and help communicate a message about how, if our club can train Olympic athletes, we can help the average American reach his or her fitness goals," says CMO Tony Wells. ...Read the whole story >>
by Aaron Baar
General Sentiment's Media Value report is composed of brand chatter that is used to determine what the equivalent would be in paid media. "The consumer voice carries with it power that companies could never produce themselves," CEO Greg Artzt says. "In this new age, media value measurement is one of the most valuable means of determining the effectiveness of marketing." ...Read the whole story >>
Lakers' Odom In PowerBar TV Spot

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