Monday, February 08, 2010

Monday Night Marketing News from Mediapost

includes a wrap up of yesterdays Superbowl ads:

by Sarah Mahoney
"The Bud ads, especially, were a big letdown," says Steve McKee, president of McKee Wallwork Cleveland, the Albuquerque, N.M.-based ad agency that has organized the Adbowl for 10 years running. "It's almost like the ads are frozen in time, and the Clydesdale spot, with the longhorn running aside it, was beyond bad." ...Read the whole story >>
by Karl Greenberg
Honda Motor's Acura division is running a national advertising campaign for its newest vehicle, a coupe concept called the ZDX. The campaign is a bipartite effort that touts the car and where it's is from: the new Acura design studio in Torrance, Calif. ...Read the whole story >>
by Tanya Irwin
The collaboration is being promoted online via "aggressive social media outreach" including Rachel Rachel Roy's Facebook fan page and Twitter, says Amy Rapawy, vice president, marketing at Jones Apparel Group Inc. Direct marketing is also planned. ...Read the whole story >>
by Karl Greenberg
"Mobile is "huge for us and has been a focal point for the last two Super Bowl ads we have run," says a spokesperson, who adds that it is's fastest-growing segment. "If you think about how people are shopping for cars, a lot of people access data from a dealer lot so they can gather information for negotiating; it's a huge advantage." ...Read the whole story >>
by Karlene Lukovitz
Sara Lee's EarthGrains brand is advertising for the first time in at least a decade in order to tell its story about using Eco-Grain, a new type of wheat that it says supports sustainable farming practices. And it is jumping into social media for the first time, as well. ...Read the whole story >>
by Aaron Baar
The promotion is timed with the introduction of a line extension for the brand. The company has launched two sub sandwich varieties and redesigned packaging. According to the company, the new packaging is designed to give a better view into the products in the container and is "largely recyclable." ...Read the whole story >>
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