Tuesday, February 09, 2010

Tuesday Night Marketing News from Mediapost

Ready to buy some Walmart wine?

by Karlene Lukovitz
"Wine is a highly fragmented category, and we believe that in many cases, consumers are not even aware that they're buying private-label wines -- the wines come in attractive bottles and don't actually bear a retailer's name," says Nielsen's Danny Brager. Some retailers' private-label spirits brands also tend to fly under the consumer's radar; in other cases, consumers simply view store brands as a good value. ...Read the whole story >>
by Karl Greenberg
Hyundai put its commercials on touch-screen kiosks in dealer showrooms, but not just for consumers. "It's also for the sales force to understand what we are telling customers," says Innocean's Jim Sanfilippo. "In a perfect world, dealers tell consumers the same thing we tell them. Everything we say is relevant to the sales floor; we have a responsibility to do this." ...Read the whole story >>
by Aaron Baar
There was also a high level of interest in branded entertainment and interactive TV in the ANA's survey. Four-fifths of the respondents said branded entertainment will play a bigger role in the future, and 38% plan to spend more on branded entertainment as an alternative to the 30-second commercial. ...Read the whole story >>
by Karl Greenberg
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads that were most meaningful were clear in what they were telling consumers what to do but were still entertaining: Revive yourself with a Snickers, get a free breakfast at Denny's and buy a Hyundai that has a 10-year warranty that may or may not outlast Brett Favre's football career." ...Read the whole story >>
by Tanya Irwin
Donut lovers can channel their imagination and love for donuts for the chance to win $12,000 and have their personal donut creation sold nationwide. This year, JetBlue has signed on to be the official airline of the "Create Dunkin's Next Donut" contest and will offer free airfare to contest finalists flying out of JetBlue-serviced cities to the bake-off. ...Read the whole story >>
Hess Launches Giveaway For East Coasters

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