Thursday, February 11, 2010

Thursday Night Marketing News from Mediapost

Wish we had a Denny's in my town...

by Sarah Mahoney
"Target getting in front of consumers and saying, 'We're thinking about you smartphone users,' is a good move, and one more way for it to position itself as trendy," says Keynote's Ben Rushlo. "We're about to see a new wave of adoption for this technology, reaching out to non-technologically savvy shoppers. At this point, even my parents are talking about getting an iPhone." ...Read the whole story >>
by Karl Greenberg
Volvo hopes its new Web site, designed for speed and customization based on visitor behavior, attracts people who are looking to get more done at one place and want an emotionally satisfying experience. The site extends the Volvo theme, "There's more to life than a Volvo. That's why you drive one." ...Read the whole story >>
by Karlene Lukovitz
"In the longer run, the move will draw customers into the restaurant, improve public relations, and reacquaint Denny's fans with the chain's offerings," writes's Bruce Watson. "The impact of those trends may be almost immeasurable. It almost makes you wonder why more companies don't give their product away." ...Read the whole story >>
by Aaron Baar
In addition to being a presenting sponsor of televised events (such as the All-Star Jam Session), Haier will have a presence at the event, including a truck equipped with various televisions for people to experience. Throughout the weekend upwards of 150,000 people are expected to interact with the display. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
The humorous campaign featuring Goldberg in a series of web videos is intended to build a wider acceptance of the problem, build awareness of K-C's Poise pads, and use humor to diminish the stigma attached. The goal: get people talking about a problem the company says affects one in three women. And, of course, sell Poise. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
Williams will be used in TV, print, in-store and online advertising, including the product's Web site. Cincinnati-based Tide is promoting the new product with an online contest where consumers can design a tennis outfit for tournament play. The winning look will inspire an outfit that Williams will wear at a major tennis tournament in 2010. ...Read the whole story >>
Tresemme Sponsors Fashion Week, Bows FB Group

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