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Beverages
by Tanya Irwin Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhance the fan experience. The 64 most-innovative concepts will compete during NCAA March Madness for a chance to win $10,000. The promotion will be supported with ads on CBS during the network's coverage of men's NCAA basketball. ...Read the whole story >>
Automotive
by Karl Greenberg
Advertising on the Super Bowl and other big events isn't about Bridgestone and sibling Firestone's individual products or sub-brands. "It's more about making consumers aware of the Bridgestone brand," says Michael Fluck, Bridgestone Firestone North American Tire advertising and Internet manager. "We really are spending to build the brand and that allows you to introduce or change products and product names." ...Read the whole story >>
Entertainment
by Aaron Baar The strategy of booking appointment television (such as live sporting events and highly anticipated programming) is intended to broaden EA's ability to reach the "hit buyers" of games, who tend to only buy three or four titles a year, says EA's Phil Marineau. "By no means will this define the campaign, but it definitely changes things in terms of this game being able to break through into the mass market." ...Read the whole story >>
Automotive
by Karl Greenberg
Chrysler Group is rethinking its licensed-merchandise program and how it sells things like branded shirts and gear online, as well as which products make sense for which brands. The automaker, which has one of the larger licensed-merchandise programs in the business, is also expanding the program by inking licensing deals with companies like American Apparel. ...Read the whole story >>
Spirits
by Karlene Lukovitz As for Jim Beam's overall marketing focus, the brand has been consciously shifting to a strategy in which social media are the "heroes" and traditional media are the "supporting cast," says Beam Global's Kelly Doss. That shift began a year ago and kicked into high gear last June, with the brand's launch of a user-generated social media contest dubbed "The Remake." ...Read the whole story >>
Retail
by Sarah Mahoney
While they're cutting back on sweethearts and family members, shoppers are actually increasing the budget for other Valentines, with consumers planning to spend $5.37 on friends (up from $4.74 last year), $4.29 on classmates and teachers (up from $3.59 last year), and $3.27 on pets (up from $2.17 last year.) ...Read the whole story >>
3 Musketeers Intros Truffle Crisp Bar
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