Tuesday Night Marketing News from Mediapost

Guaranteed to have at least one Superbowl story every night this week...

Retail

Fur Flies: Activists Hope To Spark Nutria Sales

by Sarah Mahoney

All eyes may be on New Orleans for football this week, but environmentalists and fur-lovers alike are taking a closer look at the nutria, the furry rodent devouring Louisiana's wetlands. Righteous Fur, a New Orleans-based grassroots movement, is hoping that its marketing efforts can raise awareness of the problem, and sell a pro-fur message to eco-conscious consumers. ...Read the whole story >>

Research

Firm Finds Brands Power Financial Performance

by Aaron Baar

"What [the portfolio] shows is that strong brands are a source of competitive advantage for a company," Ove Haxthausen, a partner at Millward Brown Optimor, tells Marketing Daily. "Brands matter because they can and do add value for shareholders." They even make a difference over the long term. ...Read the whole story >>

Restaurants

Taco Bell Super Bowl Efforts Feature ... NBA Legend

by Karlene Lukovitz

The chain is leveraging the Super Bowl to get a jump on its NBA All-Star 2010 exposure later in the same week, including the Taco Bell Skills Challenge during All-Star Saturday Night on Feb. 13. The latest marketing focuses on Taco Bell's new "NBA Five Buck Box" and TV and radio ads featuring Basketball Hall-of-Famer and commentator Charles Barkley. ...Read the whole story >>

Automotive

Edmunds: Toyota's January Sales Tanked

by Karl Greenberg

Edmunds predicts Toyota's market share will sink to 14.7% this month -- numbers not seen since March 2006 when the Torrance automaker had 14.2% of U.S. sales. The firm predicts that Toyota will sell 103,000 units in January 2010, down 11.9% from January 2009 and down 45% from December 2009. Toyota's share of the U.S. market was 18.3% in December. ...Read the whole story >>

Retail

7-Eleven Gives Back With Cup Campaign

by Tanya Irwin

Throughout 2010, the Dallas-based convenience store will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. Proceeds from cups sold will benefit the featured celebrity's charity of choice. Cups can be filled with any 7-Eleven hot beverage including coffee, tea or hot chocolate. ...Read the whole story >>

Ford Warriors In Pink Links To 'Valentine's Day'

Cupid Cuts Back Two Years In A Row

Banquet Meals Offer Cash Prizes

Wal-Mart Offers Super Bowl Packages

Visa Brings Campaign To Life In N.Y.

AT&T Launches Site For Black History Month

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