Monday, February 01, 2010

Monday Night Marketing News from Mediapost

I bet there is at least one "Super" story for the next week.

by Sarah Mahoney
While the Super Bowl -- watched by 80% of U.S. golfers -- is always a good fit with the golf industry because of seasonality, this Super Bowl was an ideal time for Callaway to jump in, Brian Groves, VP/brand management, tells Marketing Daily. "We want to get the season off to the fastest start possible this year," he says. ...Read the whole story >>
by Karlene Lukovitz
Remarks and discussions at the FTC's Jan. 28 roundtable appeared to confirm that the current commission is seeking a more "holistic" privacy framework that allows for addressing areas where businesses' consumer data practices diverge from what consumers would reasonably expect. ...Read the whole story >>
by Karl Greenberg
Jeep's Kim Adams House, head of jeep brand advertising and communications, says the ads will run in rotation extending beyond Winter X. "And the great thing about this is, we have gotten more of an extension of this by giving it dealer groups to run as well," she says, adding that in February and March, Jeep will begin other initiatives. ...Read the whole story >>
by Aaron Baar
Nearly two-thirds of all Americans have a high-definition television in their home, and another 12% intend to buy one within the next two years, according to a consumer survey from the Opinion Research Corporation. ORC also asked consumers which brands were synonymous with quality. By a wide majority, consumers selected Sony. ...Read the whole story >>
by Karl Greenberg
Research suggests American consumers are starting to doubt that Toyota's quality is as bullet-proof as it used to be. According to marketing firm BrandIndex's daily consumer perception research service, YouGov, with every recall Toyota does, perception has slipped further. The firm says the current product snafu puts it well below Honda. ...Read the whole story >>
by Karlene Lukovitz
While value remains critical, "Young adults and young families, especially, are pressed for time, making restaurants an easy and often necessary solution for meals," sums up Mintel senior analyst Chris Haack. "As foodservice establishments struggle for revenue, improving convenience may help them get diners in the door." ...Read the whole story >>
2K Sports Dangles $1M In MLB Game Contest

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