Thursday, February 04, 2010

Thursday Night Marketing News from Mediapost

Read, Click, and read some more:

by Karlene Lukovitz
"Our brands are obviously among our strongest assets, so we support them with significant marketing resources" while hewing to the brewer's hip, offbeat identity, says Bryan Simpson. Cases in point include brewery tours featuring storytelling and the hotly contested "Skinny Dip for a Cause" contest. ...Read the whole story >>
by Sarah Mahoney
In part, said President/CEO Roger Farah, the strong results are due to the company's ongoing investment in advertising, marketing, and public relations, adding that "our long-standing association with premiere sporting events, such as the Olympics, Wimbledon and the U.S. Open, accentuate our global visibility and allure." ...Read the whole story >>
by Karl Greenberg
The ad, reaching for young parents who probably aren't quite ready to give up the raiment of youth for a minivan, has backseat passengers fantasizing about a joy ride in which they have control of the vehicle. Except that in this case the passengers are the little character toys owned by a child who keeps them in the backseat for company. ...Read the whole story >>
by Karl Greenberg
Audi is using its media buy in the fourth quarter to run an ad that introduces a fictive Green Police who have little patience for anything but Audi's A3 TDI, which gets around 43 miles per gallon, and which won Green Car of the Year at the Los Angeles Auto Show last year. ...Read the whole story >>
by David Goetzl
Verizon will offer real-time news and information in an interactive television venture during the coming Winter Olympics. Its FiOS service will allow subscribers to pull up athlete bios and medal counts, while watching the Games on USA, MSNBC and CNBC. ...Read the whole story >>
Wal-Mart Lays Off 300 Corporate Workers

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