Friday, February 05, 2010

Friday Night Marketing News from Mediapost

Today in Indiana, it seems like everyone was wearing Colts Royal Blue... must be a big game this weekend.

(By the way, at noon Saturday, I'll have the last installment of Superbowl Preview Ads, right here).

by Karl Greenberg
"We want people to check out our ad, to build the momentum," says Michael Sprague. "When we were looking at our Super Bowl strategy, we were having lots of discussion about holding the ad or getting it out there and connecting with those who like to be the first to know -- our brand advocates and enthusiasts. Also, some of the [toy] characters we are using in the ads have their own following." ...Read the whole story >>
by Sarah Mahoney
People are tiptoeing back into stores, giving January sales at some major retailers a better-than-expected jump. For Kohl's and Macy's, the results even promoted an upward revision of sales and earnings estimates. Within those results were some decidedly peppy numbers. ...Read the whole story >>
by Aaron Baar
Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise, "Madden NFL 11." ...Read the whole story >>
by Karl Greenberg
"When someone like Hilton raises the point price by 20% in one fell swoop, it's like raising the price of milk and bread in a grocery store," says IHG's Don Berg. "We started listening to blogs and online comments and, since there is overlap, they told us how angry they were. Many said they wouldn't stay there any more. We saw that as an opportunity." ...Read the whole story >>
by Karlene Lukovitz
Passersby will be able to view Ritz's recently launched TV spot, dubbed "Tailgate," on a jumbotron on nearby Broad Street. The spot features a Ritz marching band playing a rendition of Earth, Wind & Fire's song "Let's Groove," arranged by musician Wyclef Jean. It also shows NFL star Tiki Barber joining in on the fun during a football game tailgate. ...Read the whole story >>
by Tanya Irwin
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The spot takes viewers to another world view of a basketball player's "nightmares" when dealing with the unstoppable -- Wade on-court during an intense basketball game. Wade will be the first Team Jordan athlete to debut the Air Jordan on-court during this year's All-Star weekend. ...Read the whole story >>
by Karlene Lukovitz
Looking more closely at unit count trends, the fall '09 ReCount data confirm a slowdown in chain expansion, as well as the economy weeding out the poorest-performing restaurants and being hardest on independents and smaller regional chains that "don't have the same financial resources as national chains," says NPD's Greg Starzynski. ...Read the whole story >>
by Sarah Mahoney
While a company spokesperson declined to give details of how it will be marketed, the company says the new rollout follows strong consumer response to Crawford's home line for JCPenney, first announced last April, with products appearing in stores in September. That line includes bedding, window treatments, and tabletop items, as well as accent and outdoor furniture. ...Read the whole story >>
Ford Turns On Radio With New Offer

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