Wednesday, January 27, 2010

Wednesday Night Marketing News from Mediapost

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by Karl Greenberg
With several opponents on the auto field injured and sending in the second string, Hyundai is dropping back to throw for a touchdown. The automaker is doing its biggest ever ad push for a single model this year, including a raft of ads on Super Bowl Sunday that tout the totally redesigned Sonata and Tucson vehicles, and broadcasting the message that Hyundai has taken a leadership position in the auto industry. ...Read the whole story >>
by Aaron Baar
Although no one is quite sure what will come out of Apple's announcement on Wednesday (the smart money favors some sort of tablet that looks like a super-sized iPhone), consumers are already weighing in on what they would like to see and what they might not pay for. ...Read the whole story >>
Financial Services
by Tanya Irwin
"What we heard loud and clear is that people are cautiously optimistic, but they need planning help," Justine Metz tells Marketing Daily. "It's a natural evolution to speak to them now about how do we help them to retire." The difficult economy has prompted people to rethink how they want to spend their retirement, she says. "It's less about symbols of status and more about how you spend your time." ...Read the whole story >>
by Sarah Mahoney
The change began in the fourth quarter of 2008, as the recession dominated all the headlines. "We saw a gain of 10% in that quarter," Matthew Tilley, director of marketing for Inmar's promotion services division, tells Marketing Daily, "and while we all expected it would continue to rise, I've been surprised by how big those quarterly gains have been in the last year -- it really is a huge increase." ...Read the whole story >>
by Karl Greenberg
Infiniti has hitched its "Inspired Performance" brand platform to ESPN's build-up to the NCAA Men's College Basketball Championship. The Nashville, Tenn.-based automaker has inked what it is calling its biggest marketing initiative in its 20-year history. ...Read the whole story >>
by Karlene Lukovitz
The lingering economic downturn clearly caused smaller companies, which typically introduce a wide range of new products, to slow or cease launch activity last year. This was particularly apparent in a category like snacks -- where sales are growing, but product launches dropped 34% last year, to 1,568. ...Read the whole story >>
by Sarah Mahoney
Convenience-store shoppers aren't just pressed for time, they're hungry. And a new analysis from NPD Group's Convenience Store Monitor says that in the third quarter of last year, more than half of those purchasing freshly prepared food at a convenience chose the store just for that food -- up a point from the same measure a year ago. ...Read the whole story >>
Apple Posts $3.38 Billion Profit In Q1

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