Thursday, January 28, 2010

The Golden Rule

from my email:

Daily Sales Tip: Treat the Customer Right

Selling and networking skills are truly "life skills." What makes us better at these skills also makes us better in life. Here are a few thoughts to keep in mind as we gear up for the fourth quarter of the year -- and certainly in light of these times.

* Treat your clients as friends you wish to keep. Position them as true advocates and as you advise, educate and inform them, be with them in the good times and also otherwise.

* One size does not fit all. Every client large or small needs to be treated uniquely and according to their specifics. Also remember that "acorns grow to trees" -- one client may start small and grow beyond your expectations. But the reverse can also happen.

* You are not a psychic. Never assume you can read the mind of your client. Make sure to be in touch regularly and see the challenges and opportunities through their eyes.

* Have patience. Always take the time to ask your client the consultative questions so that they will describe to you exactly their needs are and how you can exceed their expectations.

* Remember the "ear" in the word "hear." Your power lies in truly listening to your client, which may open up other opportunities and synergies.

Source: Business consultant/networking authority Andrea Nierenberg (

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