Monday, January 25, 2010

Monday Night Marketing News from Mediapost

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by Aaron Baar
Dockers by Levi Strauss & Co. has teamed with mobile App Shazam to "tag" its upcoming Super Bowl ad. Viewers who tag the ad (and its jingle) with the mobile application will be directed to a branded-content site where they can get more information about the company's "Wear the Pants" campaign and participate in a giveaway promotion. ...Read the whole story >>
by Karl Greenberg
"January is typically a weak selling month, but this month is particularly impacted by December's strong close and extra selling weekend," said Jeff Schuster, executive director of global forecasting at J.D. Power and Associates. "However, the sales pace has been improving as January continues, which is an encouraging sign for the recovering industry." ...Read the whole story >>
by Aaron Baar
EA's BioWare division has bought out an entire commercial pod in Sunday's NFC Championship game on Fox to run a full two-minute trailer touting the highly anticipated "Mass Effect 2" game, hitting the market on Tuesday. In addition to the trailer, BioWare plans a live Internet event during which game developers will showcase the game and interact with consumers about both the football game and the upcoming title. ...Read the whole story >>
by Karlene Lukovitz
Loyalty programs represent a large and growing portion of marketing budgets. But according to a new report from the CMO Council, relatively few companies are fully delivering the elements that are most important in acquiring and keeping participants engaged. ...Read the whole story >>
by Karl Greenberg
Said one industry observer at the New York stop of the 29th annual show, "Like everyone else, these guys have to pray for recovery because motorcycles are a discretionary purchase. So this is a very good time for motorcycles to shrink their product lines and focus on mid-range bikes that are affordable." ...Read the whole story >>
by Tanya Irwin
Rubbermaid is using customer product reviews to improve and develop new products. The Atlanta-based company shares review content weekly across all brand managers to show which features are a hit with consumers and which need a little more work. ...Read the whole story >>
Comcast Taps Neil Smit For CEO

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