Tuesday, January 26, 2010

Tuesday Night Marketing News from Mediapost

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Packaged Goods
by Karl Greenberg
Daytime television is, of course, all about the soap: the soap products, the soap operas, and, of course, advertisement upon advertisement showing people using cleaners, detergents, scrubs and rubs to do their chores -- and enjoying it. Procter & Gamble's Cheer brand decided to try something different with its latest effort. Instead of trying to convince people that doing laundry with the right suds is a ticket to Nirvana, it tried entertainment. ...Read the whole story >>
by Aaron Baar
The Super Bowl could very well be the only time that self-proclaimed geeks watch football on television. If so, Intel will be providing some humor for them. The company -- which makes the processors that run many electronic devices -- will have a presence during the game with a commercial running in the fourth quarter, and as the title sponsor of the post-game show. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Who the hell does Larry Dobrow think he is? It was my idea to be the next Billy Mays, not his. MINE! But guess what! I'm willing to work for $19.95 as The Pitchman for TeleBrands, Mr. Khubani, but only if you choose me now -- today. And if, Mr. Khubani, you call me RIGHT NOW! ...Read the whole story >>
by Sarah Mahoney
Hold the Jordan Almond favors, the sweetheart roses, and the extra tulle: A new poll from David's Bridal says that while the newly engaged aren't quite as cost-conscious as they were a year ago, they're still keeping a close eye on the matrimonial bottom line. ...Read the whole story >>
by Karlene Lukovitz
Miller High Life won't be doing another one-second commercial for this year's Super Bowl. Instead, the brand will buy a 30-second spot -- but position it as being "given" to small businesses as a platform for them to tell their stories. ...Read the whole story >>
Financial Services
by Tanya Irwin
Ameriprise Financial is breaking a new campaign that promises its advisors are "More Within Reach." Developed in conjunction with R/GA, the campaign puts the advisor-client relationship in the forefront. Instead of casting actors, the financial planning company invited some of the firm's more than 10,000 financial advisors to appear in new broadcast, online and print ads ...Read the whole story >>
eSmartTax Hires 'Regular Guy' As Spokesperson

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