Thursday, January 28, 2010

Thursday Night Marketing News from Mediapost

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by Aaron Baar
Considering it's an Apple product, there's little doubt people will line up outside the retail stores when the iPad hits the streets. If it meets success in the consumers' hands, Apple should have little problem selling enough of the gadgets. "I really want to get my hands on it," says's Dylan Tweney. "I think that will be the acid test when people start using it. Does this interface make content come alive the way it didn't on other devices?" ...Read the whole story >>
by Karl Greenberg
For Hyundai Motor America, this may be the most important year since the company launched in the U.S. some 23 years ago. Not only is the automaker launching its biggest campaign to date for a single model, but that model, Sonata, competes in a segment that is both the high-volume region of the car market and the area where a brand's identity can be cemented or shattered. ...Read the whole story >>
by Karlene Lukovitz
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is more evident than ever in its latest TV commercials from Leo Burnett Chicago. The series of ads features "real" women expressing and achieving attainable weight and physical fitness goals, as opposed to featuring rail-thin models ... or even touting specific Special K products. ...Read the whole story >>
by Sarah Mahoney
After enduring well over a year's worth of brutal sales results, two leading retail organizations are forecasting a much happier 2010, with overall sales predicted to rise by at least 2.5%. Of course, there are plenty of caveats, Retail Forward economist Frank Badillo tells Marketing Daily. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
"We have a multi-year relationship with Paul, who happens to be another great defensive player," says Dial Corp.'s Doug Weekes. "In the spot, he is something of a metaphor for defense on the court, in life and of the product itself." He says ads will most likely have game footage, "for instance where, in the final seconds of a game, he steals the ball, runs it down the court, gets the final point -- that sort of thing." ...Read the whole story >>
by Tanya Irwin
The campaign includes outdoor since the focus is all about locally owned, community-minded Health Mart pharmacists and the personal service, clinical expertise and community-minded caring they deliver. Every element of the campaign uses a drive-to-site call to action to find a locally owned Health Mart, so online and the Health Mart Web site also will play a role. ...Read the whole story >>
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