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Automotive
by Karl Greenberg The company says Tucson won't poach the territory inhabited by its sibling crossover, the somewhat larger Santa Fe, any more than the Elantra sedan impinges on the larger Sonata. "It is positioned as a true family vehicle, so it has a more mid-sized feel to it," said Hyundai's Scott Margason. "Tucson is pre- or post-family, whereas Santa Fe is right there at the heart of the market." ... Read the whole story > >
Mobile
by Tanya Irwin
"At this time we are not doing any other marketing to promote the launch of m.Aveda.com because, interestingly enough, in the past year there has been a 300% increase in the number of Aveda.com visitors using a mobile device," Russ Moorehead tells Marketing Daily. "We feel that consumers will learn about the site through organic discovery." ... Read the whole story > >
Retail
by Sarah Mahoney The Target To-Go stores are also selling new fashions from Rodarte for Target, part of its limited-edition line that won't be available in its regular stores until Dec. 20. To promote the stores, Target will pepper all three cities with 500 oversized gift tags the morning of Dec. 11. ... Read the whole story > >
Automotive
by Karl Greenberg
Among luxury brands, Jaguar took top honors for the second year in a row. Following Jaguar are Cadillac, Lexus and Mercedes-Benz (in a tie) and Land Rover. Mercury ranks highest among mass-market brands in the study, an analysis of the new-vehicle purchase experience based on dealership facility; salesperson; paperwork/finance process; delivery process; and vehicle price. ... Read the whole story > >
Telecom
by Aaron Baar The Verizon Perks program will be offered to current Verizon residential customers through the company's My Verizon customer-service site. The portal already offers 85 functions and services to customers, allowing them to manage account, add or change services, buy additional options and pay their bills. Indeed, a key part of the loyalty program is to drive traffic to the customer-service site. ... Read the whole story > >
Food
by Karlene Lukovitz
Private label's growth during the current recession has been well documented: Last year, store brand sales grew 9.3% versus branded foods' 4.5%, according to Mintel. While the numbers vary by source, a reasonable estimate is that private label accounts for roughly 20% to 25% of food sales across categories for most retailers (more in retailers that emphasize store brands). ... Read the whole story > >
Mitsubishi Offers Incentives To Sam's Club Members
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