I've got 7 more updates planned for Saturday & Sunday...
Financial Services
by Tanya Irwin The campaign's TV component, "Pursuits," includes two 30-second spots, one showcasing individuals, the other small business owners, in pursuit of their personal or financial goals. The vignette-style commercials feature situations where the main characters make critical decisions in their lives with The Hartford supporting them. ... Read the whole story > >
Restaurants
by Aaron Baar
McDonald's is taking consumers to the planet of Pandora via advertising, in-store displays and an extensive digital component in advance of the film's release later this month. "We are all about relevance and innovation for our customers," CMO Mary Dillon said. "Social media and gaming is hot right now, and you can expect more from us in this area in the future." ... Read the whole story > >
Automotive
by Karl Greenberg "It's a washing machine now. There's tremendous turmoil with an interim CEO [Whitacre] who wants results and he is gong to put people in he thinks will bring them," says Edmunds' Michelle Krebs. "Certainly Dewar was close with Fritz Henderson, and I'm sure he was in competition with Docherty for the top marketing job. I think if you ask any of the top executives and managers at GM right now they know nobody's job is safe." ... Read the whole story > >
Food
by Karlene Lukovitz
"While it's theoretically possible that those people who are buying organics -- who are definitely an upscale demographic -- are buying more of these products, we see organics as a whole selling poorly in our analyses for specific food, drug and mass retailers," says TABS Group's Kurt Jetta. "Retailers are stocking these products, but by and large, they're not selling through to the consumer." ... Read the whole story > >
Retail
by Sarah Mahoney The owner of Happy perfume has named Dec. 11 Happy Day in order to generate awareness for Big Brothers Big Sisters, the national youth mentoring organization. Clinique asked participants in the program to create six designs evoking happy holidays. The greeting cards will be given away free all day at Clinique counters, along with Happy-To-Go Fragrance Pencils. ... Read the whole story > >
Automotive
by Karl Greenberg
"Mercedes-Benz has steadily improved its customer retention rates during the past five years, and in 2009, has achieved the highest rate ever attained by a manufacturer since the inception of the study," said J.D. Power's Raffi Festekjian. "In particular, customers cite the resale value and appearance and styling of Mercedes-Benz models as primary reasons to remain loyal to the brand." ... Read the whole story > >
Honda Back At The Rose Bowl
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