Tuesday, December 08, 2009

Tuesday Night Marketing News from Mediapost

When was the last time you thought about Julia Roberts?

Think again:

by Aaron Baar
Beginning Dec. 7, LG is airing a television commercial that features footage from the effects-heavy movie projected from an LG eXpo phone (which features a detachable mobile projector). In the commercial, two office drones compete to be the one more in the know about the latest and greatest in technology. ... Read the whole story > >
by Karlene Lukovitz
"Instead of being in your face with our brand and products, we're providing men with a service they really want and need," and where they spend a preponderance of their time, says DonQ's Yisell Muxo. In many cases, members of the core target audience have an "almost emotional attachment" to their mobile phones, which has only grown since apps have boomed, she notes. ... Read the whole story > >
by Tanya Irwin
A study showed that the campaign was successful at driving increases across all brand metrics, including Web site awareness, which was up 15.4%; overall purchase intent, which climbed 22.3%; and mobile purchase intent, which rose 22.2%. ... Read the whole story > >
by Karl Greenberg
Tesla will provide test drives of the Roadster during "Drive the Future" events this week in Copenhagen. The exposition showcases the Roadster and climate-friendly prototypes that other automakers are developing and plan to sell in upcoming years. ... Read the whole story > >
by David Goetzl
A new comScore report shows that during the week of Nov. 22, transactions offering free shipping accounted for 50% of all online sales -- 11% higher than the same week a year ago. More broadly, online transactions with free shipping as an incentive have been higher than the same period a year ago during each week going back to Nov. 8. ... Read the whole story > >
New CEO Takes The Pulpit At Church's

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