Monday, December 07, 2009

Monday Night Marketing News from Mediapost

Some people aren't afraid of Big Brother...

Research
by Karlene Lukovitz
Nearly a third (32%) of Americans say they would be open to having their Web-surfing and television viewing habits monitored in order to receive ads more relevant to their interests -- as long as the data collected could not identify them as individuals, according to a global study of consumer media habits and advertising attitudes conducted by market research firm Synovate. ... Read the whole story > >
Automotive
by Karl Greenberg
Several state auto dealer associations and big dealer groups are objecting to GM dismissing more than 1,000 dealerships. The plan is slated to start mid-January, assuming Congress doesn't follow through on pending legislation to block GM's plan to cut the retail roll. ... Read the whole story > >
Electronics
by Aaron Baar
Desire for continued connectivity is no longer a generational issue. According to a consumer survey commissioned by Motorola's Home & Networks Mobility business, members of the largest generational categories -- Millennials, Generation X and Baby Boomers -- all desire to be connected equally. ... Read the whole story > >
Automotive
by Karl Greenberg
Regal comes to the U.S. market next spring, positioned against performance-driving sedans like Acura TSX and Volvo S60. The car comes with a turbocharged option and something Buick hasn't seen in years, a six-speed manual gearbox. ... Read the whole story > >
Mandalay Bay Goes Facebook In New Year's Promo

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