Thursday, December 10, 2009

Thursday Night Marketing News from Mediapost

I may have a new (old) place to go for brunch Sunday...

by Sarah Mahoney
Called "Don't tell us it can't be done!," the bootmakers' global campaign and online petition asks for "fair and binding climate legislation," with a limit to greenhouse gas emissions. In addition to in-store advertising, it's also using Twitter and Facebook to get the word out, and says it plans to keep the effort going after the conference ends -- no matter what the results. ... Read the whole story > >
by Karl Greenberg
For Calvin Klein, out-of-home has been central to advertising for years, as anyone who has been on New York's Houston Street in the past decade knows. But Michael Delellis, VP advertising for CK Americas, said the company goes for big ads in low-competition spaces. ... Read the whole story > >
by Karlene Lukovitz
The new spokesperson deal with Shay Sorrells commences officially in 2010, but the ample opportunities for in-show integration and marketing around the popular series are already being tapped. Promotion elements will include in-show and online integration throughout 2010's Season 9. ... Read the whole story > >
by Aaron Baar
According to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, word of mouth is the biggest influence when it comes to consumer electronics purchases: nearly 44% of consumers over 18 rely on world of mouth to help make their buying decisions. ... Read the whole story > >
by Karl Greenberg
Those on the panel also generally agreed that next year will see a return to a greater or lesser degree of the automotive sector; as well as a stronger presence of entertainment industry ads. Jason Kiefer, EVP at Posterscope USA, predicted pharma, financial and telecommunications will be big out-of-home advertisers in coming months. ... Read the whole story > >
Financial Services
by Tanya Irwin
"[Mortgage companies] should look at the best practices of some of the more sophisticated credit card companies," says Auriemma Consulting Group's Nancy Stahl. "Credit card companies have a lot more experience in collections [as they are unsecured loans] than mortgage companies, which have historically been the most important to pay." ... Read the whole story > >
Yahoo Encourages Random Acts Of Kindness

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