Tuesday, December 01, 2009

Tuesday Night Marketing News from Mediapost

Tiger and more...

by Karl Greenberg
"Woods is just in a different class," says SportsBranded Media's John Meindl. "To date, he has been virtually untouchable. If anything, this takes away his 'perfect guy' image that has made him seem beyond reproach. It makes him more human. And, depending on what shakes out, if every guy playing pro sports lost his job as result of an extramarital affair, there wouldn't be many guys playing." ... Read the whole story > >
by Sarah Mahoney
But the survey results may be a little misleading, BDO Seidman's Catherine Fox-Simpson, says, "Ad pricing is down significantly this year. Ad space costs a lot less now than it did a few years ago, so retailers can get a lot more bang for their buck. Even if advertising budgets are flat, there could be significantly more advertising now than in years past simply by virtue of pricing being down." ... Read the whole story > >
by Tanya Irwin
About 70% of those who participated in the Sync demos at Best Buy over the past 30 days say they are now more likely to consider buying a Ford, Lincoln or Mercury product. About 80% said that understanding how to use the hands-free Ford Sync system improved their overall opinion of Ford. ... Read the whole story > >
by Karlene Lukovitz
Despite the "very impressive strides" made in the children's arena since the Council of Better Business Bureaus' Children's Food & Beverage Advertising Initiative was established in late 2006, food marketers have a lot to be concerned about, warned attorney John P. Feldman, during a recent Food Institute Webinar on issues relating to advertising to children. ... Read the whole story > >
by Aaron Baar
One spot depicts two hikers making a meal of peanut butter sandwiches atop a mountain peak. "October 28: Jenny Crooker finds out that even the finest four-star restaurant is no match for one with four million stars," says a female voiceover. It ends with the voiceover telling people to "gear up for the great outdoors," and REI's tagline, "Find out." ... Read the whole story > >
by Sarah Mahoney
"Despite the lingering effects of the recession, the online space remains the retail industry's growth engine," Forrester Research's Sucharita Mulpuru writes in her report. "What's different this holiday from past years is that online retailers will manage to the bottom line, which will change some of the tactics they have employed in the past." ... Read the whole story > >
by David Goetzl
In late January, the automaker will air a documentary about the U.S. ski team as it prepares for the Vancouver Olympics -- Audi's second production under a "Truth In ..." banner. The film will be carried on NBC, USA and the Universal Sports Network, all part of a broader arrangement that includes heavy Audi advertising on NBCU's Vancouver coverage. ... Read the whole story > >
Doritos Names 8 Quarter-Finalists In Game

Sphere: Related Content

No comments: