Friday, December 04, 2009

Friday Night Marketing News from Mediapost

Interesting thoughts about email in the first story... Do you agree?

Social Media
by Karl Greenberg
While she doesn't say email is dead exactly, former Google marketer Clara Shih says that over 96% of the students she interviewed for her book don't use email at all, but use texting and Facebook messages and wall posts. "We need to communicate through the channels they favor, and for more and more cohorts, this is becoming Facebook." ... Read the whole story > >
by Tanya Irwin
"Jenny Craig has always appealed more to the middle-aged (35-45) housewife crowd, so the company has been trying to capture a younger customer," John LaRosa, a diet industry analyst and president of Marketdata Enterprises in Tampa, Fla., tells Marketing Daily. "That's why they hired Valerie Bertinelli." ... Read the whole story > >
by Aaron Baar
James Lipton -- bearded host of Bravo's "Inside the Actor's Studio" -- stars in the videos. In them, he removes his beard and places it on a teen who is considering sending a harmful text message. In one webisode, Lipton narrates as a boy, Carlos, contemplates sending a nasty text rumor about his ex-girlfriend, Claire. But before he can send the text, Lipton physically removes his beard and places it on the boy. ... Read the whole story > >
by Karlene Lukovitz
In-home foods and meals in general will continue to benefit as the average age of the population rises over the next decade, says NPD's Ann Hanson, adding that the analysis also points to a continued trend toward less main meal skipping. "This means significant opportunities for ... food manufacturers, and food retailers, as well." ... Read the whole story > >
by Karl Greenberg
"Bringing disciplines together at the table has really worked for us," says Dunkin's Ben Smith. He says the company is trying to build brand awareness and relevance by helping customers feel more connected to the brand. "We might have had it easier [than other marketers] because there was already a loyal following out there." ... Read the whole story > >
Vespa Offers Discounts, Workout In New Campaign

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